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Naked Economics: Undressing the Dismal Science
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 by Charles Wheelan
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ISBN: 0393337642, Paperback- $ BUY
Ever wonder what it means when the Fed raises interest rates? Or why there are occasional fears of inflation? To the rescue comes this simplified and chatty nontextbook textbook. Using words rather than math, it makes economics accessible, comprehensible and appealing. Wheelan, the Economist's Midwest correspondent, breezily explains the big picture, including finance, capital markets, government institutions and more. His informal style belies the sophisticated and scholarly underpinnings of his subject.
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The Marketing Mavens
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 by Noel Capon
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ISBN: 0307354091, Hardcover- $ BUY
The Marketing Mavens redefines marketing, moving it from a focus on selling and communication into a discipline that guides all the key decisions of a business. By seeing marketing as everyone's business - not the domain of a few specialists - you'll get your business in step with the way the world really works...and start creating customers.
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Enough: True Measures of Money, Business, and Life
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 by John C. Bogle
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ISBN: 0470524235, Paperback- $ BUY
Written by John C. Bogle, the legendary founder of the Vanguard Mutual Fund, Enough offers his unparalleled insights on money, the values we should emulate in our business and professional callings, and what we should consider as the true treasures in our lives. Inspired in large measure by the hundreds of lectures Bogle has delivered to professional groups and college students in recent years, this book will help you discover what it really means to have "enough" and how close you are to really having it.
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Drive: The Surprising Truth About What Motivates Us
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 by Daniel H. Pink
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ISBN: 1594488843, Hardcover- $ BUY
According to Pink (A Whole New Mind), everything we think we know about what motivates us is wrong. He pits the latest scientific discoveries about the mind against the outmoded wisdom that claims people can only be motivated by the hope of gain and the fear of loss. What motivates us once our basic survival needs are met is the ability to grow and develop, to realize our fullest potential. Case studies of Google's 20 percent time (in which employees work on projects of their choosing one full day each week) and Best Buy's Results Only Work Environment (in which employees can work whenever and however they choose?as long as they meet specific goals) demonstrate growing endorsement for this approach. A series of appendixes include further reading and tips on applying this method to businesses, fitness and child-rearing.
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A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing (Revised and Updated)
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 by Burton G. Malkiel
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ISBN: 0393330338, Paperback- $ BUY
The million-copy best-selling, authoritative, and gimmick-free guide to investing is revised and updated with new investment strategies for retirement and the insights of behavioral finance. Burton Malkiel evaluates the full range of investment opportunities, from stocks, bonds, and money markets to real estate investment trusts and insurance, home ownership, and tangible assets such as gold and collectibles. This edition includes new strategies for rearranging your portfolio for retirement, along with the book?s classic life-cycle guide to investing, which matches the needs of investors in any age bracket. A Random Walk Down Wall Street long ago established itself as a must-read, the first book to purchase before starting a portfolio. This book remains the best investing guide money can buy.
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Organize Your Personal Finances In No Time
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 by Debbie Stanley
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ISBN: 0789731797, Paperback- $ BUY
"Organize Your Personal Finances In No Time" offers today's time-crunched individuals easy, practical solutions to accomplish financial organization. Author Debbie Stanley, National Association of Professional Organizers (NAPO) member and conference speaker, makes a career of managing chronically disorganized clients, leading them into organizational bliss. The book takes a project-based approach to breaking apart the steps needed to achieve order in your personal finances and teaches you multiple options to managing finances including online, electronic, and paper-based systems.
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The Millionaire Next Door:The Surprising Secrets of America's Wealthy
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 by Thomas Stanley & William Danko
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ISBN: 0671015206, Paperback- $ BUY
How can you join the ranks of America's wealthy (defined as people whose net worth is over one million dollars)? It's easy, say doctors Stanley and Danko, who have spent the last 20 years interviewing members of this elite club: you just have to follow seven simple rules. The first rule is, always live well below your means. The last rule is, choose your occupation wisely. You'll have to buy the book to find out the other five. It's only fair. The authors' conclusions are commonsensical. But, as they point out, their prescription often flies in the face of what we think wealthy people should do. There are no pop stars or athletes in this book, but plenty of wall-board manufacturers--particularly ones who take cheap, infrequent vacations! Stanley and Danko mercilessly show how wealth takes sacrifice, discipline, and hard work, qualities that are positively discouraged by our high-consumption society. "You aren't what you drive," admonish the authors. Somewhere, Benjamin Franklin is smiling.
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Your Money or Your Life: 9 Steps to Transforming Your Relationship with Money
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 by Vicki Robin & Joe Dominguez
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ISBN: 0143115766, Paperback- $ BUY
There's a big difference between "making a living" and making a life. Do you spend more than you earn? Does making a living feel more like making a dying? Do you dislike your job but can't afford to leave it? Is money fragmenting your time, your relationships with family and friends? If so, Your Money or Your Life is for you. From this inspiring book, learn how to:
* get out of debt and develop savings
* reorder material priorities and live well for
less
* resolve inner conflicts between values and
lifestyles
* convert problems into opportunities to learn
new skills
* attain a wholeness of livelihood and lifestyle
* save the planet while saving money
* and much more
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The Cure for Money Madness
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 by Spencer Sherman
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ISBN: 0767928555, Hardcover- $ BUY
When financial advisor Spencer Sherman found himself crossing a police line to retrieve his work files from a burning office building, he realized he had money madness. He noticed it in his clients, too: those irrational feelings about money that make otherwise rational adults behave foolishly - buying high, selling low, overspending, lying to their spouses, equating their self-worth with their net worth. Money madness stresses us out, poisons our relationships, and keeps us from making as much money as we can. So Spencer invented the cure. Now in "The Cure for Money Madness" he gives us the simple tools that have helped thousands of people to find greater peace of mind - and make more money.
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The Richest Man in Babylon
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 by George S. Clason
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ISBN: 0451205367, Paperback- $ BUY
I often give this book out as a gift whenever a person younger than me asks for my advice on money. I always present this book to them saying "if you read it and do as it says, it will work magic." It really contains excellent, time tested advice, and would make a good gift for someone in their early 20s who is on their own for the first time, and struggling.
The book is a series of parables about money written in the 1920s by George Clason. They were written as individual essays of a few thousand words, but the theme throughout them is consistent -- save 10% of your money, give 10% away, use 10% to reduce your debt load, and live on the remaining 70%.
The stories in the book are entertaining; they are reminiscent of some of the parables in the Bible, such as the Prodigal Son or the story of the Workers in the Vineyard. I think this is intentional on the part of the author; certainly readers in the 1920s had an appreciation for "old fashioned stories with a moral" that people today seem to have lost. I enjoy the book greatly, though, and any thoughtful person who reads the book should find it interesting, especially if they are trying to get their finances in order.
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Think and Grow Rich
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 by Napoleon Hill
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ISBN: 0449214923, Paperback- $ BUY
Is it true that by simply changing your thoughts you can completely change what you have in life? How could it be that simple? It is, but first you have to believe.
Most people want to see something happen, then believe in it. To be succesful you have to do the opposite. Believe in it first, then you will see it. That's is one of the key messages in this book written almost 70 years ago.... It reads like it was written yesterday.
The title says it all. "Think and Grow Rich", but it is NOT just a book about making money. I am certain many people from all walks of life could benefit from this work, regardless of their opinion of money and riches. The message is clear: You may have whatever you want in life... if you can discover the secret within its pages.
I first read this book when I was a teenager. I am not sure it made much of an impression on me. I picked it up recently and I can't believe how much it has changed. Of course, that's nonsense. The book is the same, only my mind is now ready to see what the secret is...
Get this book and see if you can unlock the Secret to finding 'riches' for yourself.
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The 7 Habits of Highly Effective People - Restoring the Character Ethic
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 by Stephen R. Covey
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ISBN: 0671708635, Paperback- $ BUY
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change was a groundbreaker when it was first published in 1990, and it continues to be a business bestseller with more than 10 million copies sold. Stephen Covey, an internationally respected leadership authority, realizes that true success encompasses a balance of personal and professional effectiveness, so this book is a manual for performing better in both arenas.
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The E-Myth Revisited - Why Most Small Businesses Don't Work and What to Do About It
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 by Michael E. Gerber
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ISBN: 0887307280, Paperback- $ BUY
Michael Gerber's The E-Myth Revisited should be required reading for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor business people. He establishes an incredibly organized and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success of the business. You don't need an M.B.A. to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Read in a clear and well-paced manner, listening to The-E Myth is like receiving advice from an old friend.
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